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Gyaca County releases "Original Taste of Gyaca" regional public brand

By Zhi Xinghua Source:China Tibet News 2019年10月21日 11:30

Recently, Gyaca County has held a press conference to officially release the "Original Taste of Gyaca" regional public brand, which marks that the development of the county's agricultural and sideline industries has entered a new stage, according to the 8th Gyaca Dam Cultural Tourism Festival held in Shannan City, southwest China's Tibet Autonomous Region.

Gyaca County is located in the middle reaches of the Yarlung Zangbo River. With good climate, it is rich in walnuts, apples, cordyceps sinensis, wooden bowls, stone pots and so on. Agricultural and sideline industries are important economic pillars. The regional public brand released this time will combine the regional name with featured agricultural and sideline products, highlight regional culture, as well as focus on the promotion of the main brand "Original Taste of Gyaca" and the sub-brand "Snowy Gyaca" and "Lhamoi Lhatso Lake". Among them, "Original Taste of Gyaca" covers 29 kinds of snacks and dried fruit products, "Snowy Gyaca" covers 24 kinds of textiles, and "Lhamoi Lhatso Lake" covers 29 kinds of edible oil products and 31 kinds of fresh fruit products.

The launch of the "Original Taste of Gyaca" regional public brand aims at creating a batch of local market operators with scale, competitiveness and cultural connotation, improving the whole added value and brand reputationof agricultural and sideline products, speeding up the transformation and upgrading of agricultural and sideline industries, and promoting high-quality development of county economy.

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